Mercury Interactive

Mercury Interactive required a digital marketing solution to best market their weekly online seminars to an existing database of subscribers.

Using our fully managed solution, we worked closely with the client to develop a strategic campaign that delivered weekly emails to the target audience. Combining creative copy with captivating images, N8tiveMedia designed a campaign that enticed people to sign up to the online ‘virtual’ seminars. In order to gain maximum interest, a free incentive was offered to all subscribers who attended.

Along with email delivery, N8tiveMedia managed the mailing lists and supplied reports on failed addresses (bounces), provided click-through reports and details of those who chose to unsubscribe.

The final campaign resulted in a 15% response rate of people applying for a ‘virtual’ seat at the online virtual seminars.

Visible Communication

Visible Communication required a more intelligent and personal medium to pre-qualify it's target audience in order to generate a greater awareness of it's exhibition services.

Working with the Visible Communications marketing team, N8tiveMedia created a strategic digital response campaign that delivered fortnightly emails over a three month period to the target audience via our N8tiveMail fully managed solution.

The emails provided information relating to recent and future exhibition events and invited recipients to sign up to attend. Recipients were also invited to visit Visible Communications website to explore its exhibition portfolio and discover the benefits of a Visible Communication's exhibition service. An incentive to win a free gift was introduced in return for the completion of a small questionnaire.

The results of the campaign provided Visible Communication with a new, fully qualified opt-in email list, marketing research data and a number of enquires for future exhibition work.

Active Data Ltd

Active Data Ltd, a start-up business providing B2B contact data engaged N8tiveMedia to deliver a digital response email campaign to 100,000 opt-in B2B contacts. The objective of the campaign was to generate interest in the products and services provided by Active Data Ltd.

N8tiveMedia developed and implemented a full service solution providing email template design, copywriting and delivery. Email delivery was staggered over a four-week period to assist with response handling procedures and resulted in an overall campaign ROI of 500%.